"Long the powerhouse of fast-food breakfast, McDonald's is facing new challenges for morning supremacy. Beyond Burger King, which openly duplicates staples from the McDonald's menu, Starbucks successfully introduced oatmeal two years ago, and Subway entered the fray this spring with its own made-to-order breakfast sandwich."
By January, 2011 McDonalds will be serving up oatmeal at breakfast time. Now test marketed at $1.99, it is selling well in Baltimore and Washington DC. No nutrition data available at this time - my question: how do you eat this and drive at the same time?
Source: Robert Channick, Special to the Chicago Tribune, June 30, 2010.
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